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Wednesday, October 6, 2010

RANDY MOSS

So I am actually going to try something different. Randy Moss is the most marketable person in the history of Minnesota.  His jersey 84 sold more than both the 98' NFL MVP and someone called Jerry Rice.  How do you market a product that can be so controversial.  The correct marketing of such huge personalities could result not only in huge revenue but also the publicity could carry over to a possibility of a new stadium. The Vikings are off to a slow start, and he will be presented as the savior of the team.  His presence will be accepted to the state like a son returning from battle.
The Vikings website has a huge opportunity here to market the sale of jersey's/tickets as well as use this publicity to promote the state partial funding of a new state of the art stadium. Make no mistake, without a great season, possibly a super bowl win, there is almost 0 chance of state senators approving such taxation.  I bring this up because we are at the beginning of a marketing campaign of not only the Vikings but of Randy Moss.  It's truly jumping in on the ground floor, and we can all critique or suggest things that could happen from here.  I will say this, as of now there are no mentions on the web site of Randy coming to Minnesota, however i think that this adds to the media storm.
The acquisition of old fans is now at an all time high.  The Vikings have the opportunity to attract a fan base that they may have lost in the last 12 years. The coverage is extensive and there hasn't been an opportunity like this since AP's second year.  People in Minnesota have a renewed sense of pride.  There is no more talented offense than the Minnesota Vikings.  Percy Harvin, Randy Moss, Sidney Rice, Adrian Peterson, Brett Favre.  Um is this an all-Madden team or are we serious?  Behold the power of marketing in Americans favorite past time. Feel free to comment as the weeks go on and look at the numbers that will be coming out about ticket sales, jersey sales, and promotions that are run. 

1 comment:

  1. Sorry i have to comment on my own post. It took 2 hours for there to be a completely interactive landing page for the Vikings with jersey sales links and ticket sale links. all it said was...He's Back

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