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Monday, October 11, 2010

Vikings vs, Packers

Of course after reading the heading you immediately thought, Vikings win. This is true. Actually that's the end of the important information but I guess we can discuss the evaluation I got back on their website. The Vikings web site received a 99 out of 100. In comparison it's rating (like Nielsen) is in the top 8 percent on the internet. The site is exceptionally well functioning and perfect for options.
It is very interesting that this marketing rating is directly tied into social marketing. Part of the criteria is it's link and usage through Twitter. The site and it's grade appear to be a little bias or at least driven to believe that Twitter is a marketing essential.  It rated the Vikings web site in the top 2 percent for social marketing effectiveness but doesn't include Facebook. (which by the way the site has a link too) However it does list current blogs and the tweets associated with those blogs and they maintain 'value'.  It appears that there is a huge elephant in the room when considering this rubric and it's accuracy.  Could you consider grading department stores and leave out Wal-Mart? 
My recommendations are first that they make there content a little easier to read.  It is currently rated as a doctoral level of reading, which is really high. Second i would suggest that they post more blogs on their site since it only listed 3 found. Lastly I would find it immanent that they try and appeal to users to have the site bookmarked. The Delicious site that is social bookmarking lists top links and if Vikings.com was one of them then it could drive more traffic, and traffic is exactly what you want. 
The last aspect of this is Packers.com. Quickly, it rated the same, but it's blog rating was lower (probably because packer fans can't write), it's reading level was undergraduate which a lot lower than the vikings (probably because packer fans can't read) and last the actual number of blogs was more than the Vikings. (proving that Packer fans have far too much time on there hands.) Overall the Vikings site, fans and team are just better. That's a fact, Google it. :)

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