Ok so that slogan doesn't sound as good when you reference it. However it is clever and a testament to a quality tangible product line. The landing page is put together well with new models switching with each other in the background/main page. (It's hard to call it just the background when it's the main thing displayed.) Jeep seems to not only have put a lot of time into their vehicles (which is to be expected) but have brilliant people behind the scenes of their displays.
The pictures tend to take on a life of their own and are so integral. It is apparent to me that a team was put together to match a vehicle with an appropriate environment, and make it stand out aesthetically. The Liberty is displayed from a lower angle and that projects dominance or can represent it atop a hierarchy. It sends subtle messages that we accept through our established environment. (Or upbringing/experience) The sand below it and the light blue sky make contrast and make the Vehicle the focal point. They also take an angled shot to give a more 3 dimensional appearance or 'real life'. All of the ads represent their prospective demographics and the pictures are so simple and well done yet complex in background and extensive in direction.
The next thing i noticed was that they had a Find a dealer button and an enter your Zip Code link on the same landing page separated by about two inches. It's really a focus on Jeep to attain new customers and they seem to focus greatly on acquisition. However with the life cycle of vehicles and the nature of the industry, Retention is growing less important than acquisition. Cars today are projected to last up to 200-250 thousand miles. That is nuts. If i ran my old Ford 250,000 miles it would need so much maintenance i couldn't keep it.
Lastly i think that the brilliance behind Jeep's site is it's simplicity. It offers many options for those who wish to look, but it focuses most of it's energy on display, and acquisition.
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