<---Like's this Post

In the Text by Roberts, it says that 88 percent of online Americans use the internet as a part of their daily routines to communicate with family and friends.  It is no surprise that marketers saw a golden opportunity when social networking evolved from book clubs to Facebook.  The internet article The The Thin Line Between Liking a Brand and Liking it's Social Marketing, the community was asked as a whole why they "Liked" certain brands on the Facebook. The top three responses were to get coupons, get free promotions, and to show others your support of that company.  The internet has allowed more than any other medium, to market one to many campaigns or mass media marketing.  The details of the brand are simply a clock away and it registers every person who likes them. The best thing about social networking is that is also allows for large promotional campaigns to become personal and individualize their message.  Pepsi for instance can run a large marketing campaign aimed at middle class Americans and list deals on Facebook which allows for them to expand the initial variable. How lucky is it that they can jump right into someone's conversations like they were the third person in the alley on a smoke break.  This ability is exactly what marketing firms have dreamed of for years. How can they truly personal sell without becoming overbearing.  Hey why not jump on the band wagon and send your friend a ice cold Pepsi image on Facebook. It's fast (which the text describes as a pivotal driver) and requires no effort except a small reminder to pick up a twelve pack next time your at the grocery store.  For that I click on Like on my page and post my favorite marketed products right between my status update and baby pictures.